It can be very difficult to tell if your marketing strategies are working if you can’t track their success or their failures. For a long time, this has frustrated marketing teams and businesses alike. However, now, there are revolutionary new ways to track your advertising. They will help you ensure that your company is getting the return on investment (ROI) it deserves!
This new way of tracking advertising results is remarkably simple for the work it does. It will give you information on each marketing avenue you are employing for your business in easy-to-read graphs and charts. How is this all possible? Call tracking!
The Miracle of Call Tracking
Every business that spends money on advertising should be jumping with joy over call tracking. It puts the ages of guessing where your advertising might work to bed forever. But, how does call tracking work?
Call tracking simply involves putting a new phone number on each marketing medium you are using for your advertising. You would have a different number for your website, for your phone book listing, for your newspaper ad, and so on. All these separate numbers would forward to your company after being tracked. Because the process happens quickly, your customers won’t even notice a delay.
How Will Call Tracking Help My Business?
Once you have concrete data about how well your methods of advertising are doing, you can choose where to allocate the money you spend on marketing. You might choose to take money out of an unsuccessful campaign and put it into one that is producing a lot of results. Or, you might put more money in a campaign that could use a boost if all the others are doing well.
With this information, you can more accurately make business decisions so you can be more successful that you ever have been!
If you want to start your call tracking today, request a demo from Call IQ today!