Next to internet marketing techniques, text message marketing is rapidly growing in popularity. Though it has been called one of the most effective methods of marketing, few companies are getting on the text message marketing boat. Why is that? Well, we think you might not be sure what you’re getting into with text message marketing, and that’s why we’re here to help!
How Does Text Message Marketing Work?
If you’re signed up with Call iQ for our text message marketing services, we make it easy for your customers to sign up for text message marketing. When they call in to your business, they will hear an automated message that asks the customer if they would like to receive a promotion for your business via text message.
From that point on, your customer will be subscribed to your text message marketing with the option to unsubscribe at any time.
Why is Text Message Marketing Effective?
First of all, text message marketing allows you to get in touch with your customers who are really interested in what you have to offer. That alone makes the marketing more effective. Also consider these other facts:
- Most people don’t go anywhere without their cell phones
- More than 90 percent of text messages are read within a few minutes
- Text message marketing can have up to a 70 percent redemption rate
- The text message campaigns are succinct and easy to create
- Sending a text message only costs a few cents, so your return on investment (ROI) will be high
With all of these great benefits available to you when you employ text message marketing for your company, it’s a wonder you haven’t started already!
If you are interested in seeing what text message marketing would be like for your company, request a demo from Call iQ today!